Human approval
AI marketing work,
approved by people.
mktcrew uses human-in-the-loop approval for the marketing actions that affect your brand, budget, and live channels. Agents can research, draft, score, and recommend. Your team decides what goes public.
Approval queue
4 items need review
Agent run
01Research, draft, score
Review queue
02Drafts and recommendations
Human approval
03Edit, reject, schedule, approve
Live handoff
04Only after the click
Approval checkpoints
Draft-first automation across the channels that matter.
mktcrew separates automatic analysis from live mutation. Monitoring and reporting can run in the background. Publishing, posting, scheduling, and ads changes stay behind explicit approval.
Content drafts
Articles start as editable drafts with title, keywords, markdown, scores, and editor notes before they move toward WordPress.
Social posts
Repurposed and news-driven posts land on the calendar as drafts. A person chooses Post now or Schedule.
Paid media
Ads agents surface recommendations with evidence. Budget, bid, targeting, and copy changes stay reviewable.
Publishing handoff
Approved articles are pushed to WordPress as drafts, preserving a final publishing decision inside your CMS.
How it works
The approval layer is part of the workflow.
Human approval is not a last-minute warning modal. It is how mktcrew moves work from agent output to reviewable draft to live channel.
Step 1
Agents create the work product
Scout, Writer, Editor, Repurposer, Newsjacker, Publisher, and optimizer agents run on schedule or on demand. They gather data, draft content, score quality, and prepare recommendations.
Step 2
mktcrew places it in a reviewable state
Generated work lands as a draft, report, recommendation, calendar item, or WordPress draft handoff. The item is visible in the portal with context your team can inspect.
Step 3
A human decides what happens next
Your team can edit, reschedule, reject, export, post, schedule, or approve the work. The approval action is explicit and belongs to a signed-in user.
Step 4
Only the approved action reaches the live channel
mktcrew writes to connected systems only at the approved step. Social posts, CMS drafts, and ads recommendations do not become live changes by surprise.
Operational controls
Approval works with roles, schedules, and run history.
The approval model is backed by product controls that make it practical for teams: the right people can review work, agent runs are observable, and calendar changes remain editable before anything goes live.
- Role-based access for owners, admins, and editors
- Calendar controls for rescheduling articles and social posts
- Editor scores and revision notes before publishing
- Notifications when agents complete work or need attention
- Run history for seeing when agents executed and whether they succeeded
- Integration-level boundaries for WordPress, social, analytics, and ads accounts
Content calendar
Drafts stay visible before the channel changes.
Article drafts, WordPress handoffs, repurposed posts, and news-driven social posts sit in one operating view. The calendar is where automation becomes a reviewed decision instead of a hidden background action.
FAQ
Human approval FAQ
What is human approval in mktcrew?
Human approval is mktcrew's human-in-the-loop control layer. AI agents can research, draft, score, recommend, and prepare work, but a person reviews and approves the action before content, social posts, or ads changes go live.
Can mktcrew publish content automatically without approval?
No. mktcrew is designed so generated marketing work lands in reviewable states first. Articles become editable drafts or WordPress drafts, social content appears as draft calendar items, and paid media changes are recommendations for review.
Which marketing actions require a human decision?
Publishing articles, posting or scheduling social content, accepting ad recommendations, and moving work out of draft states require a human decision. Reports and monitoring can run automatically because they do not mutate live channels.
How does approval work for WordPress?
The Publisher agent can send an approved article to WordPress as a draft through the mktcrew connector. Your team still has a final WordPress publishing step before the article becomes public.
How does approval work for social posts?
Repurposed, manual, and news-driven social posts appear as drafts on the content calendar. A signed-in user chooses whether to post now, schedule for later, edit, reschedule, or delete the draft.
Does human approval apply to ads optimization?
Yes. Google Ads, Meta Ads, and LinkedIn Ads optimizer agents analyze performance and surface recommendations. The system does not silently apply budget, bid, targeting, or creative changes.
Why is human approval important for AI marketing?
AI marketing work can affect brand trust, compliance, spend, and public messaging. Human approval lets teams use automation for speed while keeping accountability, editorial judgment, and budget control with people.
Run faster without giving up control.
Start with a draft brand profile, connect your integrations, and let the agent crew prepare work your team can approve.