Human approval

AI marketing work,
approved by people.

mktcrew uses human-in-the-loop approval for the marketing actions that affect your brand, budget, and live channels. Agents can research, draft, score, and recommend — but unlike autonomous marketing teams, nothing publishes, posts, or spends until your team clicks approve.

Start free trial See how it works

Paste your site URL to get a draft brand profile in minutes. Agents prepare the work — you approve every publish, post, and ad change. Nothing goes live on autopilot.

No credit card required · Cancel anytime · Full agent crew on Starter limits · Human approval on every live action

OAuth-only integrations · We never store platform passwords.

Approval queue

4 items need review

Human gate active

Agent run

Research, draft, score

Review queue

Drafts and recommendations

Human approval

Edit, reject, schedule, approve

Live handoff

Only after the click

Approval checkpoints

mktcrew separates automatic analysis from live mutation. Monitoring and reporting can run in the background. Publishing, posting, scheduling, and ads changes stay behind explicit approval.

Content drafts

Articles start as editable drafts with title, keywords, markdown, scores, and editor notes before they move toward WordPress.

Social posts

Repurposed and news-driven posts land on the calendar as drafts. A person chooses Post now or Schedule.

Paid media

Ads agents surface recommendations with evidence. Budget, bid, targeting, and copy changes stay reviewable.

Publishing handoff

Approved articles are pushed to WordPress as drafts, preserving a final publishing decision inside your CMS.

How it works

Human approval is not a last-minute warning modal. It is how mktcrew moves work from agent output to reviewable draft to live channel.

Step 1

Agents create the work product

Scout, Writer, Editor, Repurposer, Newsjacker, Publisher, and optimizer agents run on schedule or on demand. They gather data, draft content, score quality, and prepare recommendations.

Step 2

mktcrew places it in a reviewable state

Generated work lands as a draft, report, recommendation, calendar item, or WordPress draft handoff. The item is visible in the portal with context your team can inspect.

Step 3

A human decides what happens next

Your team can edit, reschedule, reject, export, post, schedule, or approve the work. The approval action is explicit and belongs to a signed-in user.

Step 4

Only the approved action reaches the live channel

mktcrew writes to connected systems only at the approved step. Social posts, CMS drafts, and ads recommendations do not become live changes by surprise.

Operational controls

The approval model is backed by product controls that make it practical for teams: the right people can review work, agent runs are observable, and calendar changes remain editable before anything goes live.

Role-based access for owners, admins, and editors
Calendar controls for rescheduling articles and social posts
Editor scores and revision notes before publishing
Notifications when agents complete work or need attention
Run history for seeing when agents executed and whether they succeeded
Integration-level boundaries for WordPress, social, analytics, and ads accounts

Content calendar

Article drafts, WordPress handoffs, repurposed posts, and news-driven social posts sit in one operating view. The calendar is where automation becomes a reviewed decision instead of a hidden background action.

FAQ

Human approval FAQ

What is human approval in mktcrew?

Human approval is mktcrew's human-in-the-loop control layer. AI agents can research, draft, score, recommend, and prepare work, but a person reviews and approves the action before content, social posts, or ads changes go live.

Can mktcrew publish content automatically without approval?

No. mktcrew is designed so generated marketing work lands in reviewable states first. Articles become editable drafts or WordPress drafts, social content appears as draft calendar items, and paid media changes are recommendations for review.

Which marketing actions require a human decision?

Publishing articles, posting or scheduling social content, accepting ad recommendations, and moving work out of draft states require a human decision. Reports and monitoring can run automatically because they do not mutate live channels.

How does approval work for WordPress?

The Publisher agent can send an approved article to WordPress as a draft through the mktcrew connector. Your team still has a final WordPress publishing step before the article becomes public.

How does approval work for social posts?

Repurposed, manual, and news-driven social posts appear as drafts on the content calendar. A signed-in user chooses whether to post now, schedule for later, edit, reschedule, or delete the draft.

Does human approval apply to ads optimization?

Yes. Google Ads, Meta Ads, and LinkedIn Ads optimizer agents analyze performance and surface recommendations. The system does not silently apply budget, bid, targeting, or creative changes.

Why is human approval important for AI marketing?

AI marketing work can affect brand trust, compliance, spend, and public messaging. Human approval lets teams use automation for speed while keeping accountability, editorial judgment, and budget control with people. It is also the concrete difference from autonomous-agent positioning: mktcrew agents prepare work, but a signed-in user must click to publish, post, schedule, or accept an ad change.

How is mktcrew different from an autonomous marketing team?

Autonomous marketing products promise to run campaigns without daily oversight — publishing, posting, and optimizing on their own. mktcrew is deliberately draft-first: agents research, draft, score, and recommend on schedule, but every live action waits for explicit human approval. Articles land as drafts, social posts wait on the calendar, and ad changes are recommendations until you accept them. Nothing reaches customers by surprise.

Run faster without giving up control.

Start with a draft brand profile, connect your integrations, and let the agent crew prepare work your team can approve.

Start free trial What is an AI marketing crew?