AI marketing FAQ & glossary.

Human approval in AI marketing means a person reviews and approves any AI-generated action before it reaches a live channel. AI agents can research, draft, score, and recommend, but a human decides what gets published, posted, scheduled, or spent. In mktcrew, articles become editable drafts, social posts appear as calendar drafts, and ad changes are recommendations until accepted — so automation creates speed without removing accountability, editorial judgment, or budget control.

AI marketing agents connect to your existing tools through OAuth, so platform passwords are never stored and every connection can be revoked at any time from the source platform. Connections are tenant-scoped: each organization's credentials live in a secret manager keyed by tenant ID, and the full crew runs from one subscription against your own connected accounts. The supported categories are CMS publishing, web analytics, social platforms, ad platforms, local SEO, and team alerts — see the full integration list on the AI marketing crew pillar page.

Use a draft-first, human-in-the-loop model. Connect your tools, set a brand profile, and let AI agents run on schedule to draft content, repurpose social posts, surface ad recommendations, and compile reports — with every output landing in a reviewable state. Then require an explicit human approval before anything publishes, posts, or spends. In mktcrew, publishing articles, posting or scheduling social content, accepting ad recommendations, and moving work out of draft states all require a human decision, while reports and monitoring run automatically because they do not mutate live channels. This is the opposite of autonomous-agent products that publish or optimize without daily oversight.

An autonomous marketing team product runs campaigns with minimal human intervention — publishing, posting, and optimizing on its own. Human approval (human-in-the-loop) means agents prepare drafts and recommendations, but a person must explicitly approve before anything reaches a live channel. mktcrew is draft-first by design: articles, social posts, and ad changes wait for your click.

An AI marketing agent is a single-purpose AI worker that owns one marketing job — research, drafting, editing, social, ads optimization, SEO, or reporting — with a set schedule and scope. Agents produce drafts, reports, and recommendations; they do not publish, post, or change live ad spend without a human decision. This makes an agent different from a chatbot, which has no defined schedule, scope, or approval boundary.

No. mktcrew connects to your tools through OAuth only and never stores platform passwords. Integration credentials live per-tenant in a secret manager keyed by tenant ID, and access can be revoked at any time from the source platform.

Agents read a per-tenant brand profile — positioning, voice, competitors, an editor rubric, and schedule anchors — before they run. Output is specific to your organization rather than a generic template, and an Editor agent scores drafts against the rubric so low-quality work can be revised before it ever reaches a human review.

Draft-first automation means AI output always lands in a reviewable state — a draft, report, calendar item, or recommendation — before it can affect a live channel. Nothing publishes, posts, or spends by surprise. The automation creates speed and volume; the draft state preserves human judgment and accountability.

Yes. Because each agent owns a defined job on a set schedule, one operator can run content, SEO, social, ads recommendations, and reporting from one subscription. The human-in-the-loop model means that one person's job is to review and approve drafts, not to produce every artifact from scratch — giving lean teams leverage without removing control.